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Kacee Johnson

Blue Ocean Principles
Strategic Advisor at CPA.com and Founder of Blue Ocean Principles
kjohnson@blueoceanprinciples.com
6196024821

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With 10 years of hyper-focused experience in accounting technology, Kacee Johnson has forged the way for numerous cloud providers in global market penetration. She is a strategic consultant and speaker on topics including business development, marketing, sales and cloud solutions at Accounting, Business, Legal and Technology conferences globally.

As the Founder of Blue Ocean Principles, a company that assists vendors in strategic market penetration to the accounting profession, Kacee works with both enterprise and start-up tech companies to help them better understand the accounting space, create pragmatic strategies for growth initiatives, and foster community engagement.

In 2018 Kacee joined the CPA.com team (an AICPA corporation) as Strategic Advisor to the Executive team where she works collaboratively with the vendor and thought-leader community. She also helps to develop thought leadership content for mass distribution, and organizes key high-level events for C-suite leaders. 

Kacee has been awarded the CPA Practice Advisor Magazines Top 40 Under 40 award since 2012 with designation under the Top 20 Under 40 Superstar Professionals in 2016 and 2017. She has been a member of the distinguished Top 25 Thought Leaders Symposium group since 2017, and is listed among the Most Powerful Women in Accounting. 

Kacee is a member of the Information Technology Alliance (ITA) and the American Marketing Association (AMA). She lives in sunny Southern California with her husband and daughter, where she is active in cleaning up the beaches, mentoring young professionals, and advocating for women in business and technology leadership roles.

About Us: Blue Ocean Principles offers marketing management and strategy consulting for businesses, professional accounting firms, and vendors alike; we specialize in project based work or ongoing support in Marketing, Sales, Business Development, Cloud Implementation and Operations. We work with key leadership to create strategies that will take business to the next level, and offer outsourced marketing management programs so you can focus on the revenue generating aspects of your company. Blue Ocean Principles enhances firm effectiveness, efficiency, productivity and profitability while building a better brand for your business. We give you a simplified, accelerated and a clearly defined path to success, and our approach is simple: listen to your goals, complete an assessment, and create solutions to make your company shine brighter than the rest! Learn more about why Blue Ocean Strategy for business models.

Archived Webinars

END OF YEAR MARKETING KPIS: EVALUATE HOW SUCCESSFUL 2018 REALLY WAS
Recorded Date December 17, 2018  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, CPA - large firm, Other     
SIX SURE-FIRE WAYS TO GROW YOUR FIRM VIA REFERRALS
Recorded Date November 19, 2018  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
UNDERSTANDING THE CUSTOMER JOURNEY FOR FIRM GROWTH
Recorded Date September 13, 2018  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm, Other, Small Business Owner     
BENCHMARKING AND KPI'S TO CREATE HIGHER VALUE ADVISOR SERVICES
Recorded Date June 25, 2018  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
DEVELOPING A PERSONAL BRAND TO DRIVE REVENUE
Recorded Date May 18, 2018  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
MARKETING MINUTES: TRENDJACKING AND OTHER SOCIAL MEDIA HACKS
Recorded Date March 28, 2018  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
TOOLS TO BUILD (AND IMPLEMENT!) YOUR 2018 MARKETING STRATEGY
Recorded Date March 19, 2018  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm     
TOP 3 ACTIONABLE TIPS TO GROW YOUR PRACTICE
Recorded Date November 6, 2017  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Practice Management (Management Advisory Services)  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm, Other     
APP OVERLOAD: WHAT A FIRM REALLY NEEDS
Recorded Date November 10, 2016  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Other  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm, Other, Small Business Owner     
TRENDJACKING AND OTHER SOCIAL MEDIA HACKS
Recorded Date July 12, 2016  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Communications & Marketing  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
NEXT TAX SEASON, WORK IN THE CLOUD ANYTIME AND ANYWHERE
Recorded Date May 6, 2014  Cost Free Presentation Length 1.5 hours  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Other  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other